If you could increase your sales simply by adding more plugins and tools to your website, would you do it?
Of course, you would!
And as it turns out, you can! Here are five things you can add to your website that will help you to drive more sales.
Also called a lightbox, this is a pop-up that appears inside the browser window. These are ideal for drawing attention to specific offers or deals and for collecting emails. They can also be set to appear at particular points, such as when the visitor reaches a certain point in the content, or even when they go to leave the page. This lets you capture people that would otherwise leave!
There are countless tools and apps for Shopify or WooCommerce on Wordpress, that will instantly improve your page speed. You should absolutely install these. This will make your site seem more professional, will boost your SEO, and will help you avoid losing visitors who are tired of waiting for your page to load up.
Retargeting allows you to show ads to people who have already been on your website. This is great for attracting warm leads at times where they might be feeling a little more impulsive. It also ensures they don't forget about your product while they are away mulling it over!
Learn how to install Facebook pixel code and how to use it for boosting sales by clicking here!
A chatbot is a program that can respond to basic questions and also volunteer information. This can be a very useful way for you to answer those FAQs and thereby to hold onto customers that might otherwise leave. The best chatbots can also allow you to provide additional information in a natural way, that might help to secure a sale. Finally, chatbots make your site and business appear more professional and forward-thinking, which can indirectly increase sales.
A countdown timer is an excellent way to create a sense of urgency for your audience. Seeing a number tick down is a brilliant incentive to make a quick purchase, which in turn can help you make more sales.
The reason this works well is that most purchases are impulsive and emotional, rather than thoughtful and logical. We tend to buy things because we want them, not because we need them. If someone leaves your page to think about it, then they will rarely come back and buy. So give them the incentive they need to act now.
So there you have it… we hope these 5 tips for building an effective business website were consumable and prompt action as you embark on creating your small business website.