How to Use Psychographics to Understand Your Market Guide - DigiGirl Boss Marketing

How to Use Psychographics to Understand Your Market Guide

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  1. Introduction
  2. 3 Graphic Segments That Make Up Your Target Audience
  3. Why Demographic and Geographic Data Isn’t Enough
  4. The Key Elements of Psychographic Profiling
  5. The 10 Components of Psychographics
  6. How to Gather Psychographic Data from Your Audience
  7. How to Use Psychographic Data in Your Marketing
  8. Tracking Your Results
  9. Conclusion: Putting It All Together


Content Included:

  • Action Guide - Worksheets to use with the course
  • Summary Cheat Sheet  A high-level overview of each module of the course