DigiGirl Boss Marketing
That in turn means you need more people to sign up for your list. Where do these new subscribers come from? You get them by increasing the traffic to your site. Some of the things you want to do and track then are:
This should always be a priority and something you work on regularly. Track your growth as you move along and keep an eye out for fresh new ideas to boost your traffic.
As you start to get more traffic, your list will start to grow, but don’t stop there. Tweak your opt in-forms to increase conversion. Create a new lead magnet to get the attention of a different sub-group of your target audience. Set up a few dedicated opt-in pages and start driving traffic to them. Do what you can to continually grow your list and pick up speed in the process.
You want them to spend money with you either by buying your products and services, or through your affiliate links. Offer more products. Raise your prices. Find more attractive offers you can promote as an affiliate. Work on your funnels. There’s a lot you can do to grow your bottom line once you have traffic and subscribers figured out.
As a small business, you don’t need to be coy, Roy. Clearly state what you want people to do.
Use phrases like, “Subscribe to our newsletter,” “Book your reservation now” or “Email us for a free quote today.” After you identify your page structure, sketch out your content sections and maintain well-defined CTAs, then layer in conversion opportunities like pop-ups, alert bars, and more! Your lead forms should be prominent and enticing as well.
The real power of this approach becomes apparent when you start to look at how these three things work in synergy. By getting more and higher quality traffic, while improving your opt-in rates, and creating higher prices products with sales funnels that convert well, you can quickly make a huge difference in your bottom line. Each of these elements alone will help, but by combining them, you will start to see exponential growth.
Let me illustrate this with an example. Let’s say you start out with 100 new visitors per day. 10 percent of them sign up for your mailing list, which comes out to 10 new subscribers each day. One of these people buys one of your products at $10.
With nothing else changing, you go from making $10 per day to $20. But what if you can also improve your opt-in forms and get to a 20% conversion? You also create a few more products and each of your customers ends up spending 3 times as much as before. When we add all that up you go from making $10 per day to 40 new subscribers each day which means 4 new customers. If each of them spends $30 shopping around in your shop, you end up making $120. That’s a pretty big bump from $10 while still only requiring you to double your traffic.
Pretty impressive, isn’t it?
Stay tuned for tomorrow's post!