In this course, you’ll learn a four-step process for gathering as much information as possible on your competition, analyzing this data and comparing it to your own business.
➢ Gather competitor data. In this step, you'll identify who your competitors are, what information you need to gather, and how to do it.
➢ Research your competitors’ customers. You'll learn as much as possible about your competitors' customers so that you can better understand their needs.
➢ Analyze your competitive data. This stage is where you take all of the data you've gathered and analyze it in terms of strengths and weaknesses.
➢ Assess your competitive standing. Here, you'll assess the results of your analysis and where there are opportunities for your business, comparing yourself to your competition.
Introduction – The Case for Competitor Research
Step 1 – Gather Competitor Data
Step 2 – Research Your Competitors' Customers
Step 3 – Analyze Your Competitive Data
Step 4 – Assess Your Competitive Standing
Conclusion and Next Steps
➢ How to Research Your Competition Action Guide - To use alongside the activities outlined in the Course Book
➢ Course Summary Cheat Sheet – A highlevel overview of each module of the course